The carbon market has long treated "Carbon Dioxide Removal" as the gold standard — but that's changing. With SBTi's Version 2.0 now centering verified mitigation outcomes over project labels, and data showing avoidance credits outperforming removal credits in quality ratings, the CDR premium is a myth worth busting. A ton is a ton — what matters is proof.
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Using a birding misidentification as a metaphor, this piece argues that avoided conversion carbon credits are only as credible as their baselines — and that opaque "black box" reference area selection puts buyers, developers, and the market at risk.
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Debunking the myth that deforestation in avoided-conversion carbon projects is guaranteed. An analysis of why probability modeling—not assumptions—is essential for credibility and high-integrity forest carbon credits.
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High-integrity forest carbon projects aren't just better for the climate—they're better for American forest landowners. We're seeking independent rating partners to help build carbon markets where quality drives demand, fair prices, and real climate impact.
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Carbon markets, conservation easements, timber incentives, and tax reform can align land value with conservation. We've run the numbers to see where strategic investment in land retention can deliver great impact for both forests and communities.
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